INTRODUCTION
Artrepreneur, doing business as Orangenius, Inc., is an innovative organization dedicated to transforming the art industry through a comprehensive ecosystem of services and solutions. The company bridges the gap between artists and the commercial art market through its digital platform for artists (artrepreneur.com) and its commercial art consultancy division (ATP.art).
By combining technology, education, and hands-on services, Artrepreneur creates pathways for artists to build successful careers while providing businesses with sophisticated art solutions that enhance their spaces and engage their communities.
The following sections detail each component of Artrepreneur's ecosystem, beginning with the artist-focused digital platform at artrepreneur.com, followed by ATP.art's commercial art consultancy services, our educational resources, and the Readymade Store for businesses seeking curated, ready-to-hang artwork solutions.
ARTREPRENEUR.COM
Artrepreneur.com serves as the company's primary digital platform, providing a comprehensive online environment where artists can build their professional presence, showcase their work, and connect with opportunities. The platform combines portfolio management tools, professional development features, and commercial opportunities in an integrated ecosystem designed to support artists at every stage of their careers.
Profile Tools
Artwork Management. Artrepreneur provides artists with sophisticated artwork presentation capabilities, offering one of the most detailed artwork management systems available online. Artists can create comprehensive artwork pages that include detailed descriptions, categories, creation dates, and multiple images showing different perspectives or installation views. The platform supports video content about artwork and provides advanced features like custom URLs and SEO-optimized search terms. To streamline the process, artists can utilize the Writing Assistant feature to automatically generate descriptions and search terms.
Visual Resume/CV Builder. The platform features an extensive Resume/CV builder specifically designed for the art sector. Artists can create detailed professional profiles that encompass their complete creative journey, from artist statements and creative skills to work experience and gallery representations. By linking each section to their portfolios, artists can create a rich visual narrative of their creative history.
Portfolio Creation and Customization. Artists have the flexibility to create visually compelling portfolios that effectively showcase their work. Beyond basic portfolio creation, the platform enables artists to customize their presentations with unique descriptions and URLs. Artists can maintain both public portfolios for general viewing and private portfolios for specific clients or collectors, making it an effective tool for targeted presentations.
Professional Opportunities
Open Calls. Through regular open calls, artists can submit their work for consideration in various programs and competitions. These opportunities provide visibility and potential recognition, with each submission receiving careful review from the Artrepreneur team and guest curators. Open calls often include the chance to win awards, cash prizes, and consideration for commercial projects.
Art Sales. The platform facilitates art sales by allowing artists to make their work available for purchase. Artists can choose to handle sales directly through buyer contact or utilize the platform's integrated payment processing system, providing flexibility in how they manage their transactions.
Commercial Ready Program. The Commercial Ready Program identifies and promotes artwork suitable for commercial spaces. Through this program, selected works receive special designation and increased visibility on the platform. Artists whose works achieve Commercial Ready status gain access to commercial project opportunities through ATP.art, creating a bridge between their creative work and commercial clients.
Pro Membership
Showrooms. Through their Pro Membership, artists gain access to personal showrooms where they can showcase and sell their art directly without competition from other artists. These customizable spaces allow artists to control their narrative, set their prices, and personalize their presentation to reflect their brand. Showrooms receive highlighted placement in the platform's directory for increased exposure, and artists retain 100% of their sales, making it a cost-effective solution for expanding their market reach.
Benefits. Members receive unlimited Open Call submissions without additional fees, access to exclusive grant opportunities, and artist-in-residence programs. Pro Membership also includes enhanced visibility on the platform and access to advanced portfolio and promotional tools.
ATP.ART CONSULTANCY SERVICES
ATP.art is the commercial art consultancy division of Artrepreneur that develops comprehensive art programs for businesses. The division uses a methodology that considers all aspects of a business, including brand identity, target audience, physical spaces, and community relationships. This approach helps integrate art meaningfully into business environments while meeting specific company objectives.
ATP.art works across diverse industries, including retail, hospitality, finance, transportation, and commercial real estate. Each sector presents distinct requirements and opportunities, which ATP.art addresses through specialized knowledge of industry-specific needs and standards. The division offers solutions from curated originals and prints to commissioned works, making professional art services attainable for various commercial settings.
Services
Comprehensive Art Planning. ATP.art evaluates each business's specific needs and develops programs that incorporate brand identity, space requirements, audience considerations, and community connections. The team provides guidance on art selection, placement, and integration to support business objectives.
Project Management. ATP.art manages all aspects of commercial art projects from initial planning through completion. The team coordinates design, merchandising, and documentation to ensure efficient project execution.
Art Installation. The team handles all physical aspects of artwork placement, including space preparation, mounting, and security measures to meet safety and presentation standards.
Murals and Art Wraps. ATP.art creates large-scale murals and art wraps for commercial spaces. These installations add visual interest to buildings and public areas while contributing to neighborhood aesthetics and community engagement.
Employee Wellness Programs. ATP.art develops art-centered programs that support positive workplace environments. These programs help companies demonstrate their commitment to employee satisfaction and workplace culture through art initiatives.
Media Services and Documentation. ATP.art creates content around art installations and programs, helping businesses communicate their art initiatives through social media and other channels. The team documents projects and develops narratives that connect with target audiences.
Collections Tool. An invite-only digital platform for ongoing clients that simplifies artwork selection and management. The tool provides access to Commercial Ready artwork, supports curator presentations, and includes project management features for clients with multiple properties or continuing art needs.
Customized Solutions. ATP.art creates specialized programs and services beyond the standard offerings to meet unique client requirements and objectives.
EDUCATIONAL RESOURCES
Artrepreneur and ATP.art provide educational resources through multiple channels including the Art Journal, white papers, videos, podcasts, and social media, creating a comprehensive knowledge base for both artists and commercial art buyers.
Art Journal. (journal.atp.art)
An online magazine offering information relevant to both artists and commercial art buyers. Content includes guidance for artists on career development, business practices, and technical skills, as well as articles for commercial clients about integrating art into business environments.
White Papers.
In-depth documents examining relationships between art and various industry sectors, providing detailed analysis of art's applications in different business contexts.
Online Media
Podcasts. Regular interviews with art industry professionals discussing topics relevant to both artists and art buyers, available at journal.atp.art.
YouTube. Through its channel (youtube.com/c/artrepreneur), ATP.art presents shows that explore creative processes, examine significant artworks, and analyze the role of visual communication. The channel features several programs:
The Creative Process: Details the development of creative projects from concept to completion
What Makes Art Great: Examinations of significant artworks and artists
The Power of Images: Discussions about visual communication in various contexts
Outside the Lines: Hosted by Richard T Scott, exploring innovative approaches in contemporary art
Artist Interviews. In-depth conversations with working artists about their practices, experiences, and perspectives on the commercial art world, available across multiple platforms including journal.atp.art, atp.art, and youtube.com/c/artrepreneur.
Social Media. Follow Artrepreneur on Instagram (@artrepreneur_og), Twitter (@artrepreneur_og), LinkedIn (@artrepreneurbyog), and Facebook (@artrepreneur_og) for regular updates and content.
READYMADE STORE
The Readymade Store (readymade.atp.art) is a commercial marketplace designed for businesses seeking high-quality, ready-to-hang art. It provides a curated selection of artwork specifically chosen for commercial environments, making professional art solutions accessible to businesses that may not require full consultancy services.
The store offers premade collections organized by color, theme, and style, simplifying the selection process for businesses with limited art expertise. Each piece in the store is selected by ATP.art's curatorial team for its artistic excellence and appropriateness in commercial settings. These works appeal to diverse tastes and cultural backgrounds while maintaining high standards of quality.
The Readymade Store operates through Shopify for transactions and uses third-party print-on-demand services for fulfillment, including printing, framing, and shipping. All works in the store are open-edition prints produced from approved digital files submitted through the Commercial Ready Program.
INCORPORATION BY REFERENCE
This document is incorporated by reference into the Artrepreneur Terms of Service. All terms, descriptions, and explanations contained herein are binding and constitute part of the agreement between users and Artrepreneur.
Disclaimer
The services, features, and programs described in this document may not be available at all times or in all locations. Artrepreneur reserves the right to modify, suspend, or discontinue any service, feature, or program described herein at any time without notice. The inclusion of a service, feature, or program in this document does not guarantee its availability or continued offering. For current availability of specific services, please contact us at artrepreneur.com/support.,